Individual Blog Reflection
- ZHANG Lei (52752778)
1. Team Practices
1.1 Team Communication
In our team, we generally communicated
with each other through QQ once or twice a week. The most talked about topic was
about our new established virtual company. For example, we negotiated about
which industry we would like move into and we also discussed about the
structure of our group report. Even though we generated many conflicting
opinions in the process of communication, we applied plenty of skills about
win-win negotiations, virtual organizing, knowledge management, creativity and
other communication skills dealing with conflicts quite successful, and my
teammates proudly described our negotiations as win-win. For example, when we negotiated with others, we tended to use some strategies of win-win negotiations that had an effective and significant influence in the team negotiation.
The first strategy we applied was perspective-taking strategy. This strategy means negotiators should convert their positions to reduce the possible antagonistic effect. All of our teammates knew that they should not think only about themselves, and ignored other members’ benefit and opinions. So after a teammate expressed her ideas, the person always gave other teammates opportunities to share their ideas and then she would like to consider about their opinions based on their perspectives.
The second strategy our teammates used
frequently was asking questions about interests and priorities. Because we
thought that knowing other members’ underlying needs and then judging the
relative important aspect of problems was very important for a team. Meanwhile,
we thought negotiators who asked the other teammates’ preferences were much
more likely to achieve integrative agreement than persons who didn’t ask the
other team members’ priorities.
The last most important strategy we
applied was that we provided information about our own interests and
priorities. Because we thought if negotiators didn’t tell their interests to
other teammates, their negotiation would not be effective and successful.
However, the important question was not whether to reveal information but what
information to reveal. It was very important for us to add issues and create
new issues in order to transform a fixed-pie negotiation into an
integrative negotiation with win-win potential.
1.2 Team Coordination
In order to achieve a successful
coordination within our team, we used some skills about knowledge management to
deal with. Knowledge management consists of a range of practices and strategies
used in an organization to identify, represent, create, distribute, and enable
adoption of experiences and insights. Such experiences and insights comprise
knowledge, either embodied in individuals or embedded in organizations as
practices or processes. In other words, knowledge management is a process that
enables people to develop a set of practices to create, capture, share and use
knowledge to advance organizational goals. In our team, we focused on people
who created and used knowledge, which included operational knowledge and strategic knowledge, such as unarticulated expertise or experience (Figure 1).
In addition, we tried to make every
task fit the others in the best method. Our team leader had a macro perspective
of all the work and a long-term vision of the tasks that had to be performed. She
generally assigned tasks based on every teammate’s advantages and strengths. For
example, in one part we needed to collect plenty of evidences and theories to
support our ideas, she would assign this part to the person who knew theories
very well and had some effective ways to collect useful information. So her
attitude was quite visionary and this attitude help her to provide quick
responses and decisions to changes and unforeseen aspects that might appear in
the future, such as adding some extra parts in our group blog to make it more
logical than before.
However, we were not work well in the
term of finding correct tools. I think correct tools will make team
coordination much easy, particular for the jobs that need a team to identify
what tasks are to be completed, who should be assigned to them and when the
tasks have to be completed. But we only used QQ, especially the texting feature,
to communicate with each other. Sometime we wasted a lot of time to negotiate a
specific problem that might be resolved easily through face-to-face communication.
For example, when we exchanged ideas about which industry or products both of
our two teams wanted to move in, our team and the evening team nearly implemented
the next plan in two different ways, because of misunderstanding the word “accessory”
(our team interpreted as clothing accessories, but the evening team interpreted
as dinnerware accessories.).
Therefore, if we adopted voice chat and
video chat, such as Skype, to optimize our communication channels, our
coordination would be more effective than before. However, generally speaking, I
think our team coordination is high-efficiency and meet different teammates’
interest, strengths and needs.
1.3 Team Decision
In our team, I think all of my
teammates consider about the different influence of negotiation styles and we
hope our team decision achieve a win-win results (Table 1) and benefits for all
of us. Meanwhile, I believe teamwork can provide important opportunities for
individuals and the group they work for. When teammates make decisions, a good teamwork
atmosphere can make teammates closely together.
Table 1 Negotiation Styles
When we made a team decision, every
members of our team hoped the decision would be the best interest of the two
parties, our team and the evening team. Paramount to the decision was to
improve both sides’ positions and to preserve the relationship of the two
parties. We usually concerned about substances and goals in order to get what
our team wanted (I win), but at the same time we also concerned about the
relationship between my team and the evening team in order to let them get what
they wanted (They win). Meanwhile, they did the same thing as what we did.
For example, when we discussed about
how to operate our virtual company, they had a strong enthusiasm to express
their opinions that benefitted their team. However, after their statements they
would like to hear our ideas about the virtual company’s operation that
benefitted our team. Unfortunately, some parts of our ideas damaged the benefit
of the other team. For example, they treated our catering company as a servant company
for their company. According their ideas, our catering company needed to design
sweetmeats based on their clothing design. However, this idea would influence
our company’s development. When facing this problem, my team communicated with
them and expressed our concerns directly. Then after serious negotiation, my
team and the evening team made some changes in our own plan, and both of us
decided to establish a theme shopping store where consumers could have a chance
to buy their clothes and taste our food which would be benefit for our two
parties.
Therefore, our team decision is no
longer attributable to any single individual or team. We make a win-win team
decision that meets the best benefit of our two teams.
1.4 Team Conflicts
According to the Virtual Teams Survey
Report in 2012 (Table 2), virtual teams were very different from co-located
teams in managing conflicts (70%). Even though conflict is an inevitable characteristic
of all teams, the lack of enough visual and auditory communication seriously inhibits
a team’s ability to manage conflict in virtual team.
Table 2 Differences Between Virtual and Face-to-Face Teams
The second conflict was the discussion
time conflict between our team and the evening team. As we know the teammates in
the evening team are part-time students. They have a lot of jobs to do in
daytime and their free time is generally at night after 9 o’clock. However, the
members in our team are full-time students. We generally need to have class in
the morning at 9 o’clock. So we can’t stay up quite long at night. Sometimes
when they discussed with us, they couldn’t reply immediately because of job
problems or family problems. Even though our team negotiated about the time
conflict with them, both of our teams didn’t put forward a satisfied resolution.
So we just ignored this conflict and sometimes the discussion time always
couldn’t fit everyone’s free time.
The last conflict was that we used a
lot of time to reach a decision. In our team we tried to respect everyone’s
opinion and at the same time everyone would like to express her own ideas about
every question. In addition, after a person expressed her ideas, we had a
strong tendency to ask others’ opinions. Even though this process gave us a
good opportunity to communicate with each other and understand the others’
opinions, we usually wasted a lot of time on discussing or persuading some
person giving up her half-baked ideas. To be honest, we had aware this conflict
existing in our team. However, in order to keep fair and maintain our good
relationship we just discussed this conflict implicitly. For example, we told
each other that we should briefly express our opinions and shared our ideas
immediately and directly. However, the conflict didn’t resolve very well, so we
just let the conflict grow.
1.5 Technology
In our virtual communication, we only
used QQ, especially the texting function, to communicate with each other.
On the one hand, QQ made our
communication more convenient than face-to-face communication. When we
communicated with partners, we could also search the Internet to find some
useful information in order to support our analysis or suggestion. In addition,
QQ encouraged us to communicate with others more rational, and it gave us more
time to organize our languages and enhance our presentation skills. Because
when we exchanged our ideas into text, we would have extra time to organize or polish
our expression. The expresser’s clear and rational expression would help other
teammates exactly understand her ideas and make our teamwork effectively and
efficiently.
However, on the other hand, because of
the limitation of text, typing time or typing speed, one person’s ideas were
very hard to be explained quite detailed. We wasted a lot of time to negotiate
a specific problem that might be resolved easily through face-to-face communication
that provided the person more opportunities to explain her ideas without the
detention of transfer time. For example, when we discussed about how to operate
our virtual company, our team wanted to explain our general ideas first and
then gave detailed description. However, after we explained the general ideas,
they tried to think based on their incomplete understanding and even started their
tasks based on the wrong understanding. Therefore, I think this communication
technology hampered our team’s work in some degree.
2. Team Processes
2.1 Team Commitments
When we first came together, some
commitments made by our team members. For example, we committed everyone should
express her own opinions and suggestions directly. Because we thought team
commitment could increase team unity and ensure peak performance within our
team.
2.1.1 My Commitments to Group
Head Coach Green Bay Packers
(1959-1967) and the Washington Redskins (1969-1970) said, “Individual
commitment to a group effort – that is what makes a team work, a company work,
a society work, a civilization work.” Therefore I believed my commitments to our
group might have a strong influence on the effectiveness and success of our
team.
My commitments to our group required me
to overcome the personal perspectives of my teammates. Because I thought
everyone had the way he wanted to act, think and act. I shouldn’t judge others based
on the most superficial grounds, but demanded that others consider my character
and personality, not just my look and snippets of conversation. I should
reflect on my own strengths and weaknesses, and constructively analyze my
teammates’ strengths and weaknesses, because I hoped I could devote my personal
energy in achieving our team’s goal.
In order to achieve my commitments to our team, I also made two specific goals:
The first goal was that I should
promote trust among our team by encouraging my teammates to examine and share
their strengths and weaknesses. For example, when we discussed who completed
the part of collecting information and data about how to operate a virtual
company, I encouraged my teammates making an independent choice based on their
own strengths and weaknesses. In addition, I also raised their spirits with
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The second goal was that I should respect and promote diverse or even conflicting opinions, not in a personal way, but by encouraging passionate arguments to be surfaced and heard by everyone. So when a person had some different ideas I always hoped others pay attention on the person’s ideas and tried to give her enough time to explain her views.
At last, I think I keep my commitments to
our group very well. I try my best to respect everyone and her ideas, and I give
everyone an opportunity to express her opinions and avoid adding my personal
perspectives to a person. Moreover, I create an atmosphere that everyone can
choose her favorite and skillful tasks to complete. Therefore, I believe even
though some problems may exist when I carry out my commitments, such as wasting
time to state everyone’s opinions, the overall outcome is good, because we keep
a harmonious interpersonal relationships and efficiently complete our final
plan.
2.1.2 Group Commitments to Me
Group commitments to me were that we
should make our assignment right and try our best to design an ideal virtual
company. When we first met each other, we reached this group commitment. Because
of this group commitment, every member of our team had a strong degree of
commitment to the team effort. The concrete performance could be reflected in
the following actions.
For example, everyone had a high
passion to participate in our team discussion. Even though sometimes they were really
quite busy in their jobs or family works, they would like to notify the others
in advance about her difficulties to take part in the team discussion. At the
same time, the teammates who participated in the team discussion had a strong
enthusiasm to negotiate with others. When they had some good ideas or
confusions, they could raise their opinions directly and politely.
In general, I think our group
commitment had been kept very well. All of my teammates completed their tasks
conscientiously. Meanwhile, when my teammates faced some confusions or
problems, they would like to communicate with other teammates and they could
listen to others’ suggestions in order to make a perfect project.
2.2 My Concerns
2.2.1 My Shared Concern
According to the theory of knowledge
management, my concern that I had shared with my teammates was that I thought
everyone should express her ideas directly. Because I believed others would not
understand one person’s opinions exactly unless the person showed and explained
her opinions. For example, when we discussed with the teammates in the evening class, I found that some of them were a little shy to express their ideas. However, I felt they might have some confusing points or their own ideas about what we were discussing now. So I proactively asked them about their ideas. In the beginning, they were still quite shy to voice their opinions. But after I told them the importance of sharing each other’s ideas in a team, they changed their perspectives and were very glad to share their opinions with others.
Therefore, I shared my concern about
knowledge management with my group, which I thought was very important in the
team cooperation.
2.2.2 My Unshared Concern
My concern that I didn’t share with my
teammates was about how to organize a virtual team, because I thought
organizing a virtual team was a quite complex and difficult task.
According to several studies, I found
that collaboration across distance was more difficult than in a physical team. Potential
issues included difficulties in communication and coordination and a very
limited connection to establish trust. Meanwhile, physical distance decreased
closeness, which then led to a significant potential for conflicts and
misunderstanding.
In addition, virtual team was really a
quite new field for us and we didn’t have rich experience in organizing a
virtual team. Meanwhile, the limited time was also another reason for us to
organize and coordinate our virtual team, because of heavy workloads among the
evening team and heavy homework among our team.
Therefore, I retained my concern about
organizing a formal virtual group and just let our group was organized
naturally.
2.3 Evaluation
Generally speaking, I think our virtual
team is very successful. In the one hand, we built a very harmonious
interpersonal relationship in our team. When we were discussing, everyone
listened to others opinions seriously, and at the same time if there existed
some different opinions or questions, anyone in our team would like to accept
others’ comments and suggestions with humility. So we had been respectful in
our team and had established a rapport with each other.
In the other hand, we completed our
tasks on time and effectively. In our opinion, this assignment was a bit hard
and complex for us, but in order to successfully complete it we almost
organized six meetings to discuss. In every meeting, we always assigned
different tasks for our team members to gather information or think about their
creative ideas. No matter how hard the tasks for them, everyone would finish it
on time and share their opinions with others in the next meeting. Even though
sometimes the opinions were not quite mature, our attitudes were very active
and serious which was a quite important guarantee of team success.
Therefore, I think our virtual team is
successful and I would like to have a chance to cooperate with my teammates.
Reference
Brown, T.M. and Miller, C.E. (2000), “Communication networks in task-performing groups: effects of task complexity, time pressure and interpersonal dominance”, Small Group Research, Vol. 31 No. 2, pp. 131-57.
Cascio, W. (2000), “Managing a virtual workplace”, Academy of Management Executive, Vol. 14 No. 3, pp. 81-90.
Gibson, C.B. and Manuel, J.A. (2003), “Building trust: effective multicultural communication processes in virtual teams”, in Gibson, C.B. and Cohen, S. (Eds), Virtual Teams That Work: Creating Conditions for Virtual Team Effectiveness, Jossey-Bass, San Francisco, CA, pp. 59-86.
Holton, J. (2001), “Building trust and collaboration in a virtual team”, Team Performance Management, Vol. 7 Nos. 3/4, pp. 36-47.
Oertig, M. and Buergi, T. (2006), “The challenges of managing cross-cultural virtual project teams”, Tearm Performance Management, Vol. 12 Nos 1/2, pp. 23-30.
Schiller, S.Z. and Mandiwalla, M. (2007), “Virtual team research: an analysis of theory use and a framework for theory appropriation”, Small Group Research, Vol. 38, pp. 12-59.



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